Andy Cropley – Bringing Experience and Process Excellence to Datalink Electronics

At Datalink Electronics, we believe that every new team member adds not just skills, but also the insight and expertise that help us deliver exceptional results for our customers. This February, we’re excited to welcome Andy Cropley as our new Production Engineer, a seasoned professional with more than 20 years of experience in electronics manufacturing and new product introduction (NPI).

Andy joins Datalink with a breadth of experience across multiple manufacturing environments, supporting products from early prototypes through to low-to-medium volume production. His expertise spans surface-mount (SMT) and plated-through-hole (PTH) assembly, as well as the implementation of digital manufacturing systems to enhance control, traceability, and consistency.
Driving Quality and Efficiency

In his new role, Andy focuses on ensuring that both new and existing products transition smoothly through manufacturing. By creating clear documentation, establishing well-defined workflows, and emphasising quality at every stage, he helps guarantee that products are built right the first time, every time.
What sets Andy apart is his ability to combine hands-on production knowledge with a strategic approach to process optimisation. He is passionate about continuous improvement, identifying practical enhancements that reduce risk, increase efficiency, and ensure reliable delivery – all while maintaining the high standards expected in demanding and regulated environments.

A Collaborative Approach
For Andy, joining Datalink Electronics is about more than applying his technical skills – it’s about working within a collaborative, forward-thinking team. He values open communication and cross-functional working, believing that the strongest processes are built through shared knowledge and collective problem-solving.
Although new to the team, Andy has already made a positive impact, and his depth of experience and process-driven mindset further strengthen Datalink’s ability to support our customers with confidence. With Andy on board, clients can be reassured that their products are managed by skilled engineers who understand both the detail and the bigger picture.

We’re excited to see the continued impact Andy will have as Datalink Electronics continues to deliver high-quality, reliable solutions to our customers around the world.